Tell me more about meta tags

One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. Google wants users the most relevant results for their search. The more relevant your content is to their search …

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The reason everyone loves javascript

They simply have no concept that it’s even there. Head and long tail: What's the difference? Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. The user value of this content is …

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Boost site speed and utilise page rank

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. However, with the use of paid search advertising, there’s a higher chance …

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Adopt a customer centric view of link bait

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Oftentimes, separate “review pages” are created to …

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Tell me more about link building

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few …

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Useful tips from experts in web crawlers

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Sounds easy, right? SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how …

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Meaty meta descriptions may affect your white hat SEO tactics

Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest …

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How to diagnose URLs related issues

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. It really comes down to just using common sense. Just sit …

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What your mum didn't tell you about mobile search

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Duplicate content is not the only thing to be concerned …

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What's the story about indexed pages

SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. If you follow this handy checklist, you …

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Search marketing implications related to static pages

This is why when Google considers your content as “thin content”, it penalizes your website and consequently, this harms your SEO. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture …

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Succeeding in SEO means paying attention to sitemaps

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate …

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Aligning your goals in relation to meta tags

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general …

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Can analysis help improve my search engine placement?

Who wants to chase links for months, only to see no real SEO success at all? Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Always keep an eye on your competitors …

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Quality Backlinking

This change has brought a revolution in the marketing industry. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts …

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The hidden agenda of search engine spiders

This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams keywords without providing useful information. While you don’t want to over do it, these keywords help …

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How to learn about SEO campaigns in a few hours

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. What Are The Most Important Factors SEO Marketers Consider? Right now, if you’re an SEO specialist …

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Its all about link building

Throughout the years, SEO has changed substantially. Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I …

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Make sure that the links you build are natural

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users …

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