Pay attention to page rank

A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a fellow blogger. To rank well and help users see you and get to know you, you would …

more ...

What everyone ought to know about citations

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Going to the library is nearly a thing of the past …

more ...

Pay attention to keyword research

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. A search engine is a powerful …

more ...

Poor navigation or information architecture

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Your analytic tools can be used to …

more ...

Be clear, truthful and accurate when it comes to nofollow links

That means a high web ranking leads to more clicks and conversions. Mobile content should be short, useful, interesting, and easy to navigate. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. When done well, social media marketing, content strategy, paid search …

more ...

Is this the end of cloaking as we know it?

Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how …

more ...


Adopt a customer centric view of inbound links

The content and physical piece of the puzzle is referred to as on-page SEO. It is such a huge part of an individual’s daily routine, that the importance of how well websites are ranking is extremely high. So what does this mean for your business? Optimizing page titles for …

more ...


Go for SEO quality not quantity

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

more ...

This is not a numbers game

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. We all started …

more ...


Is this the end of long tail search as we know it?

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Google’s number-one mission is to answer users’ queries in as little clicks …

more ...

Establish your position regarding URLs

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. It’s a familiar situation: you enter your search term in a search …

more ...

Lessons I learned about trust rank

This is where you encourage the reader to engage with your business on a more rewarding scale. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site …

more ...

Lessons I've learned from white hat SEO

The user value of this content is rather limited. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value …

more ...

Exposure is the name of the game when creating a blog

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

more ...

I urge you to think about cloaking

The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Too often, business owners create a decent site, and then forget about it. When you are trying to figure what keywords are best …

more ...

Small but important things to observe about cloaking

If your site isn’t mobile optimized, you’re at a serious search disadvantage. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Human or machine generated, there is a lot of it – and …

more ...

The hardest part of SEO is good external link acquisition campaigns

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving …

more ...


This story about hits will haunt you forever

They simply have no concept that it’s even there. For example, there’s social media, but there’s also social bookmarking. To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Much of mobile optimization relied on …

more ...

Concentrate on actionable metrics

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there …

more ...


Backlinks that go deeper

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Anything you can pay for, everyone else in the world can pay for, too. For people who track their site’s ranking on …

more ...

Repurpose old keyword stuffing

CSS files should be free from syntax errors. The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When …

more ...