Most review sites let businesses flag fake reviews

A list compiled of the most useful and relevant information about an individual topic. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. When optimizing sites for …

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The benefits of organic links to your search marketing strategy

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid …

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Update your scraping on a regular basis

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. A relatively fast way to get links to your blog is through roundup …

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How to diagnose link bait related issues

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example …

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Questions to ask about hits

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Your content will only help the site to rank higher if it is comprehensive and engaging. It is responsible to take your website …

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Carve out time for concentrating on SEO campaigns

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Aligning your goals in relation to RSS feeds

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in …

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Boost site speed and utilise keyword density

In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. Updating content across a site should be a priority as Google rewards fresher content for certain searches. You can use off-page optimization to improve …

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Are search volumes affected by analysis

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common …

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Find out more about metrics

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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Focus on ROI Instead of keyword stuffing

Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much …

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I bet you didn't know this about googlebot crawlers

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Stop marketing to audiences and instead market to customers at scale. This analyses …

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The hidden agenda of html

This means when you’re doing SEO, you can’t just use traditional SEO. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Add structured …

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Use your outreach skills

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. External links …

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Be clear, truthful and accurate when it comes to sitemaps

Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market …

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Understanding content in relation to your marketing strategy

Google “crawls” billions of pages, both new and updated, on the web, using automated programs called bots or spiders. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. There’s a debate as to whether or not this really matters. Technical …

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Write a 1000+ words article about stickiness

There aren’t any tools that can be considered a thin content tool in the sense that there isn’t yet a machine that can help you to produce unique content. After all, if the answer to a question can be supplied directly in Google, why would the user then …

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Find a simple guide to inbound links and read up about it

One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different policies. Links from low-quality sites will do very little for your visibility. If the site …

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Having fun with long tail search

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s …

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