What's the story about web 2.0

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. It’s important to understand that digital marketing does only apply to your website, however most of marketers create …

more ...

Reasons why marketers love search queries

In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page. For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated …

more ...

More importance is given to user generated content

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. As part of this technique, keywords …

more ...

Reasons that people rely on googlebot crawlers

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for …

more ...

Takeaway tips for landing pages

The SEO’s audience is generally half-human and half-bot/crawler/spider. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have …

more ...

Content is king or customer is king?

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

more ...

Increase Organic Traffic by the manipulation of dynamic pages

The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try …

more ...

Why social media matters

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. People like to seem smart and cool in front of others. Try …

more ...


Create an Engaging Web Presence by the use of CTR

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. As a site owner, analytics …

more ...


Are search volumes affected by gateway sites

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we …

more ...

We've reached a tipping point when it comes to gateway sites

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members …

more ...


Tell me more about inbound links

Local SEO is, inarguably, the best bet for local businesses to grow big. Don’t duplicate title tags across your website, as this can negatively impact your visibility LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were …

more ...


Let's talk about doorway sites

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. As long as the post can be linked to …

more ...

Make sure your website is indexed in Yahoo

Strong communication between departments means the team will catch things like whether or not the tracking scripts are still intact after a site update, and whether or not they need to make the annotations in analytics for notable events. Your PPC campaign requires quality landing pages in order to perform …

more ...

Think about your pillar content

Your domain name selection is perhaps the only area where you can really differentiate yourself. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. You can’t just aim for clicks with your organic SEO efforts – you need to make sure that …

more ...

Provide value information rooted in your initial strategy

Sometimes I will block Google when using OTHER people’s content on pages. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a …

more ...