One element of your strategy should look at metrics

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up …

more ...

More importance is given to ROI

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising …

more ...

Small but important things to observe about hits

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Essentially, you rewrite it. A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so …

more ...

The back story of long tail search

It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers …

more ...

Be clear, truthful and accurate when it comes to forums

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your …

more ...

What audience and interests lead to the highest conversion rates?

The advice is to avoid duplicate content issues if you can and this should be common sense. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results …

more ...

Update your Google algorithms on a regular basis

By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. Duplicate content alone was …

more ...

Design + blogs = Greatness

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Poor spelling has always had the potential to be …

more ...

Top trends in long tail search to watch

Check the hosting and registration information of any website by doing a Whois lookup. No matter what business you own you need to be practical. Read on for more information! Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site …

more ...


Learn where your target market is hanging out online

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to …

more ...

This year will be the year of landing pages

A piece of content should be organic and genuinely helpful. Paid link-building is considered black hat SEO and is likely to incur a penalty. When it comes to long-term SEO strategies, there are so many tactics to consider. By providing contact information, or links to your social media, you can …

more ...

Aligning your goals in relation to duplication

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. It’s not just about having …

more ...


Design + content = Greatness

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Make sure that your code is valid, in some instances bad code …

more ...

The back story of comment spam

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. If you don’t know what you …

more ...

The worst advice I've heard about html

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

more ...

Use organic outreach along with reporting to make a difference

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Your goal should be to create links to individual posts/pages along with those leading to your homepage. However, when such a hugely fluctuating event as …

more ...