The benefits of ROI to your search marketing strategy

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you …

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Emphasizing fast results by using domain authority

The old saying that “life is a journey, not a destination” can also be applied to SEO. Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. My suggestion would be not to shoot press releases in all …

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Lessons I learned about dynamic pages

Being engaged with your audience is also very important. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. For many businesses the goal is to get their business to position number 1 on Google, but did you …

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Make forums the main focus of your marketing tactics

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Your competitors can be a goldmine of information that can inform every aspect …

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Here's what industry insiders think about splogs

The sheer apparent complexity of SEO is enough to turn some people away entirely. We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time …

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Useful tips from experts in keyword research

The search engine algorithms get updated time after time for the sake of bringing traffic. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when …

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The broken link-building method aided by forums

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). Time and time again, Development teams forget, give little consideration to …

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Think about blogs from the start

Our data shows that even if it’s a high authority website, the link had no impact. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Many website owners neglect to spend …

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How to survive your first encounter with widgets

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you’ll need to have time to devote to nurturing your channel and subscriber base. Starting …

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My thoughts on mobile search

Some websites are great and are ideally search engine-friendly, but many we come across are not. Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. An SEO strategy that builds your …

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Things your competitors know about bread crumbs

There is no single tip I could give that would tangibly help a person further their search domination. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking …

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This year will be the year of page rank

Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. SEO gives opportunities of substantial levels of free advertising; If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best …

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This year will be the year of static pages

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content …

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What everyone ought to know about analytics

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Imagine the billions of webpages to …

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What your mum didn't tell you about comment spam

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. When your website or website’s content gets shared …

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Things your competitors know about inbound links

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website …

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The infamy behind forums

Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Your readers would be able to find information on your page without having to leave the page. Fundamental search engine optimization never changes. You only have …

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When your use of organic links becomes obsessive

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. When building your content, you’ll want to include localized …

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Make stickiness a priority

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Search engines are invested …

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A focus on comment spam to benefit search engine placement

Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. And the common belief is people generally scan and review the first two pages of the SERP. Many businesses want to increase their rankings in the results pages of search …

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What to Do to Improve Website Speed

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Sometimes, your blog simply doesn’t get the attention and …

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