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The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. It’s hard to imagine that just 10 years ago, SEO was a discipline …

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Search marketing implications related to web 2.0

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. There is no exact word count when we …

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Quick tips regarding gateway sites

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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My rule of thumb is build a site for a user, not a spider

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms …

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How you will benefit from non reciprocal links

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see …

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Try to target a hungry crowd by paying attention to bread crumbs

As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Principally, technical SEO is concerned with how a website works, and …

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Concentrate on actionable nofollow links

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual …

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So how long should you run an A/B test for?

Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Search engines like aged domains, and give …

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Personalization counts: how does web 2.0 fit into this?

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. SEO guidelines have been changing over the years. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your …

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Unexpected ways walled garden sites can impact your marketing efforts

By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Some webmasters attempt to improve their pages’ ranking …

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How to survive your first encounter with CTR

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site …

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What everyone ought to know about non reciprocal links

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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The infamy behind link building

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on …

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Social media data alone is not enough

Most people have developed a sense for when they might get deceived online, especially during a financial transaction. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. The journey to better ranking must always start with understanding about …

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Authorship may be the future of search

When you get higher website traffic, your chances of generating more leads will improve. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code level work all of that contributes to the difficulty around SEO …

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Adopt a customer centric view of googlebot crawlers

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

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What promise do you make?

But this is a challenge because social sites can pop up and grow to tens of millions within months. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page …

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Do not duplicate meta descriptions

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic …

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My thoughts on doorway sites

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Every time that Google introduces a new component in its algorithm …

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I urge you to think about conversion rates

Whether or not, you are familiar with the evergreen content; Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content …

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Create content about keyword density

Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. Local SEO is, inarguably, the best bet for local businesses to grow big. If the issues in the reviews are real, then deal with them. In order to rank highly …

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How to learn about social media in a few hours

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. Try to get backlinks to various pages on …

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