Bring Your Customers Back

Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and …

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Have an active Google My Business account

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a …

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Be mindful of SEM

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Google has no problem telling you what you need to do to compete for their top ranking spots, just …

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Lessons I've learned from anchor text

The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. Try to create a one-stop solution for your customer’s conversion. I’m happy to share some ways to work more of them into your content strategy. Take a …

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Meaty meta descriptions may affect your page rank tactics

Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. Deception …

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Pay attention to local search

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. But social didn’t bother with this model. Some people think that nofollow links are worthless, some …

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The secret behind googlebot crawlers

In this case, it’s smart to keep the resources, history, and knowledge in-house. Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. A new shift in SEO strategy, and a redefinition of …

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Things that make you love and hate trust rank

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. “Social search” is an evolving term for the way in which search …

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Carve out time for concentrating on CTR

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest. It can be a great idea to look …

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Aligning your goals in relation to 301 redirects

Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. Keyword density is the percentage of times a keyword is used in the copy. In order to keep track of each form …

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Understanding widgets in relation to your marketing strategy

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. If you’re like most website owners, at one time …

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Write about SEM

Read on expert content marketing tips to help with your SEO business strategy! You will notice a lift in both conversions and brand authority. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. Search analytics is a new and emerging category of tools. Search analytics …

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Create a search marketing strategy based on metrics

While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. You can control both …

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Questions to ask about domain authority

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. If the site takes too long to load on a mobile device, most …

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The death of keyword density

What’s so important about hashtags in SEO? Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from …

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Never underestimate the influence of forums

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. On-page optimisation refers to the best writing and content implementation practices you …

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