My thoughts on keywords

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. The world is always changing, and you have to keep up. If you do, the rewards can be great. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two …

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One important aspect is domain authority

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. As recommendations from peers become more prominent online, the influence they levy will weigh …

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Reasons why you cannot learn backlinks well

Here’s the thing, great content can offer incredible advantages to your business. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Keywords are usually broken up and grouped based on the number of words within the query phrases …

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Create an Engaging Web Presence by the use of quality

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Google's war on link spam puts some online businesses at risk …

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Top trends in gateway sites to watch

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive …

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Write about canonical URLs

And the common belief is people generally scan and review the first two pages of the SERP. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it …

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Let's follow conversion rates best practise

If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. Have you ever monitored the viewing …

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Think outside the SEO box

Optimizing your content is truly what most of these other tips have been preparing you for. Above all else, never be tempted to plagiarise. Reputation has become a form of currency on the internet. Your content can target any audience, but if it doesn’t sufficiently deliver the information that …

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Understanding site submissions

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. When I …

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Links are similar to glue

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

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Things to avoid when dealing with SEO campaigns

They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Link building is …

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Questions to ask about scraping

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have …

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Focus on ROI Instead of long tail search

Is it a content issue? Ensuring that users can find your site continuously means gaining long term customers. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually …

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Concentrate on actionable page impressions

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. This process …

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A do-it-yourself guide to meta tags

But how do you get strangers to visit your site before they know anything about your business? As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. To improve the content, backlinks, and …

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Fixing an Internal Linking Problem

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

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Focus on ROI Instead of text links

Linking your keywords to a relevant page on your website - for example, SEO agency – can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Many years ago, Google put together its search quality team, which …

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Are search volumes affected by SERPs

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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The back story of RSS feeds

When any business goes online, the advertising works best to garner a huge amount of web traffic. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google …

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