Questions Over Keywords

A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. By following this advice, you will save a lot …

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Quality over quantity when it comes to nofollow links

Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will …

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Emphasizing fast results by using gateway sites

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's …

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Pay attention to your weekly click-through rate

In this context, instrumentation means the integrity and veracity of the analytics setup. What brings the traffic brings the thunder, then the rain. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Pinterest has …

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Template footprint leaving a low ratio of original content

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Is there ample feedback? Search engines have no trouble finding the homepage for the blog. Today’s content can’t afford to be boring, mundane and useless.

Discover the connection between user experience dynamic pages

A …

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Can a techie truly understand canonical URLs

Use it before it ceases to be an enabler of competitive advantage. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get …

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Questions to ask about URLs

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. The opposite is also true. At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time …

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Write a 1000+ words article about link building

This could be something as simple and generic as ‘coffee’. The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Another factor to take note is …

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Search engine health checks should look at web crawlers

Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. The search engines will act rapidly to penalize sites that contain viruses or trojans. To include local SEO is now essential. Canonicalizing URLs is a very important aspect …

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Make anchor text a priority

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Reasons why marketers love CTR

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. The pages have to create unique enough value that they can be distinguished from …

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Specialized Search Engines

Google Analytics is an amazing tool. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. The analytics instrumentation becomes especially important when it comes to assessing performance. The search engines …

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How to focus on scraping

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. However, its strategy needs to be changed with every new invention or Google and changes in search engine. Backlinks refer …

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Myths and misconceptions about content

Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. Each webpage should have a single focus keyword and …

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Questions to ask about web portals

Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. It can take …

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Top trends in metrics to watch

There are other perils to keyword stuffing than just being ignored by Google, however. When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how to” article, don’t create content that pushes a sale. The world …

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Concentrate on actionable SERPs

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Create URLs containing words that describe the page, separated by hyphens. Paid is an expeditious method for a marketer to test keyword viability for conversion. You'll notice …

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Random musings on anchor text

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The goal of every …

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How you will benefit from quality

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. A search engine results page (SERP) typically contains 10 Web results for a query …

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One important aspect is meta tags

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business …

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Aligning your goals in relation to SERPs

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be …

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Online marketing changes quickly when it comes to sitemaps

Could making your content timeless and relevant improve your website’s conversion rates? The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Search engine optimization has significantly changed in recent years much to the amiss …

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The hidden agenda behind LSI

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Onsite optimization includes all the actions related to the content development of your website and offsite are considered to be all these actions …

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Write about keyword density

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. Businesses consider social media a key element of …

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