Design + content = Greatness

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Make sure that your code is valid, in some instances bad code …

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When your use of organic links becomes obsessive

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. When building your content, you’ll want to include localized …

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Focus on ROI Instead of text links

Linking your keywords to a relevant page on your website - for example, SEO agency – can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Many years ago, Google put together its search quality team, which …

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Are search volumes affected by SERPs

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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Backlinks that go deeper

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Anything you can pay for, everyone else in the world can pay for, too. For people who track their site’s ranking on …

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Optimise your site, paying special attention to keyword research

SEO gives an opportunity for a great deal of free advertising. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you. On-page SEO best practices allow us to …

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Make stickiness a priority

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Search engines are invested …

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How to learn about social media in a few hours

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. Try to get backlinks to various pages on …

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The back story of RSS feeds

When any business goes online, the advertising works best to garner a huge amount of web traffic. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google …

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The back story of comment spam

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. If you don’t know what you …

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The hidden agenda behind LSI

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Onsite optimization includes all the actions related to the content development of your website and offsite are considered to be all these actions …

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Having fun with long tail search

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s …

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Repurpose old keyword stuffing

CSS files should be free from syntax errors. The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When …

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Clarification about SEO

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a …

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Create a search marketing strategy based on metrics

While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. You can control both …

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Questions to ask about domain authority

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. If the site takes too long to load on a mobile device, most …

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The death of keyword density

What’s so important about hashtags in SEO? Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from …

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A focus on comment spam to benefit search engine placement

Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. And the common belief is people generally scan and review the first two pages of the SERP. Many businesses want to increase their rankings in the results pages of search …

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What to Do to Improve Website Speed

Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Sometimes, your blog simply doesn’t get the attention and …

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Design + Google algorithms = Greatness

Like every big task, this one begins with research, too. The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. If over time …

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Make sure that the links you build are natural

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users …

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Write about keyword density

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. Businesses consider social media a key element of …

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The worst advice I've heard about html

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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What everyone ought to know about widgets

There aren’t any tools that can be considered a thin content tool in the sense that there isn’t yet a machine that can help you to produce unique content. The 404 code is also important if you want to use tools that scan your site for broken links …

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Never underestimate the influence of forums

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. On-page optimisation refers to the best writing and content implementation practices you …

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Use organic outreach along with reporting to make a difference

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Your goal should be to create links to individual posts/pages along with those leading to your homepage. However, when such a hugely fluctuating event as …

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