Use your outreach skills

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. External links …

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What everyone ought to know about analytics

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Imagine the billions of webpages to …

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Focus on ROI Instead of long tail search

Is it a content issue? Ensuring that users can find your site continuously means gaining long term customers. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually …

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Online marketing changes quickly when it comes to canonical URLs

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. It shouldn’t be …

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Concentrate on actionable page impressions

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. This process …

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Top trends in metrics to watch

There are other perils to keyword stuffing than just being ignored by Google, however. When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how to” article, don’t create content that pushes a sale. The world …

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What promise do you make?

But this is a challenge because social sites can pop up and grow to tens of millions within months. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page …

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Concentrate on actionable SERPs

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Create URLs containing words that describe the page, separated by hyphens. Paid is an expeditious method for a marketer to test keyword viability for conversion. You'll notice …

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Be clear, truthful and accurate when it comes to sitemaps

Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market …

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Do not duplicate meta descriptions

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic …

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Localize your content for better customer experience

It’s been consistent with Google’s message. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Everyone …

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Random musings on anchor text

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The goal of every …

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How you will benefit from quality

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. A search engine results page (SERP) typically contains 10 Web results for a query …

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My thoughts on doorway sites

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Every time that Google introduces a new component in its algorithm …

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A do-it-yourself guide to meta tags

But how do you get strangers to visit your site before they know anything about your business? As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. To improve the content, backlinks, and …

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I urge you to think about conversion rates

Whether or not, you are familiar with the evergreen content; Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content …

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Understanding content in relation to your marketing strategy

Google “crawls” billions of pages, both new and updated, on the web, using automated programs called bots or spiders. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. There’s a debate as to whether or not this really matters. Technical …

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What your mum didn't tell you about comment spam

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. When your website or website’s content gets shared …

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I urge you to think about cloaking

The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Too often, business owners create a decent site, and then forget about it. When you are trying to figure what keywords are best …

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Write a 1000+ words article about stickiness

There aren’t any tools that can be considered a thin content tool in the sense that there isn’t yet a machine that can help you to produce unique content. After all, if the answer to a question can be supplied directly in Google, why would the user then …

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Add more meta data

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Deliver a brief message to readers to let them know what you’re going to talk about. It’ll save their precious time and they’ll be more likely to continue reading …

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Aligning your goals in relation to meta tags

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general …

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Small but important things to observe about cloaking

If your site isn’t mobile optimized, you’re at a serious search disadvantage. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Human or machine generated, there is a lot of it – and …

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Things your competitors know about inbound links

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website …

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The hardest part of SEO is good external link acquisition campaigns

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving …

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Write about SEM

Read on expert content marketing tips to help with your SEO business strategy! You will notice a lift in both conversions and brand authority. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. Search analytics is a new and emerging category of tools. Search analytics …

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Can analysis help improve my search engine placement?

Who wants to chase links for months, only to see no real SEO success at all? Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Always keep an eye on your competitors …

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Fixing an Internal Linking Problem

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

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One important aspect is meta tags

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business …

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Quality Backlinking

This change has brought a revolution in the marketing industry. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts …

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Find a simple guide to inbound links and read up about it

One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different policies. Links from low-quality sites will do very little for your visibility. If the site …

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The hidden agenda of search engine spiders

This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams keywords without providing useful information. While you don’t want to over do it, these keywords help …

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This story about hits will haunt you forever

They simply have no concept that it’s even there. For example, there’s social media, but there’s also social bookmarking. To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Much of mobile optimization relied on …

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Create content about keyword density

Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. Local SEO is, inarguably, the best bet for local businesses to grow big. If the issues in the reviews are real, then deal with them. In order to rank highly …

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How to learn about SEO campaigns in a few hours

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. What Are The Most Important Factors SEO Marketers Consider? Right now, if you’re an SEO specialist …

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Aligning your goals in relation to SERPs

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be …

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Its all about link building

Throughout the years, SEO has changed substantially. Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I …

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Online marketing changes quickly when it comes to sitemaps

Could making your content timeless and relevant improve your website’s conversion rates? The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Search engine optimization has significantly changed in recent years much to the amiss …

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The infamy behind forums

Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Your readers would be able to find information on your page without having to leave the page. Fundamental search engine optimization never changes. You only have …

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Concentrate on actionable metrics

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there …

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