Tap Into YouTube

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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We've reached a tipping point when it comes to gateway sites

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members …

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Carve out time for concentrating on SEO campaigns

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Should more importance be given to doorway sites for search marketing?

Once you’ve created a qualified following, then it takes time to engage with your audience. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external …

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Aligning your goals in relation to RSS feeds

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in …

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Go for SEO quality not quantity

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Reasons that people rely on analytics

SEO and content marketing go hand in hand. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. When your website has evergreen content that’s well-optimized for search engines, it ranks higher …

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This is not a numbers game

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. We all started …

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Unexpected ways walled garden sites can impact your marketing efforts

By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Some webmasters attempt to improve their pages’ ranking …

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Education is the best legacy when it comes to stickiness

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. If you don’t know how to properly do it, then you are going to fail. In many cases …

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Questions to ask about LSI

Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads that could be considered SEO spamming. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some …

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Boost site speed and utilise keyword density

In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. Updating content across a site should be a priority as Google rewards fresher content for certain searches. You can use off-page optimization to improve …

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The secret behind googlebot crawlers

In this case, it’s smart to keep the resources, history, and knowledge in-house. Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. A new shift in SEO strategy, and a redefinition of …

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Top trends in gateway sites to watch

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive …

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Design + blogs = Greatness

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Poor spelling has always had the potential to be …

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Meaty meta descriptions may affect your white hat SEO tactics

Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest …

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Top trends in long tail search to watch

Check the hosting and registration information of any website by doing a Whois lookup. No matter what business you own you need to be practical. Read on for more information! Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site …

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Write about web crawlers

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Are search volumes affected by analysis

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common …

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How to diagnose URLs related issues

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. It really comes down to just using common sense. Just sit …

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Tell me more about inbound links

Local SEO is, inarguably, the best bet for local businesses to grow big. Don’t duplicate title tags across your website, as this can negatively impact your visibility LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were …

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Reasons that marketers love nofollow links

Mobile is becoming more popular every year. For example, imagine that you have a technical product in the B2B (business to business) space. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you …

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How to survive your first encounter with CTR

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site …

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Let's talk about doorway sites

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. As long as the post can be linked to …

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The broken link-building method aided by forums

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). Time and time again, Development teams forget, give little consideration to …

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Write about canonical URLs

And the common belief is people generally scan and review the first two pages of the SERP. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it …

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Let's follow conversion rates best practise

If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. Have you ever monitored the viewing …

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Make anchor text a priority

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Reasons why marketers love CTR

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. The pages have to create unique enough value that they can be distinguished from …

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Think outside the SEO box

Optimizing your content is truly what most of these other tips have been preparing you for. Above all else, never be tempted to plagiarise. Reputation has become a form of currency on the internet. Your content can target any audience, but if it doesn’t sufficiently deliver the information that …

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What everyone ought to know about non reciprocal links

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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Think about blogs from the start

Our data shows that even if it’s a high authority website, the link had no impact. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Many website owners neglect to spend …

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What your mum didn't tell you about mobile search

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Duplicate content is not the only thing to be concerned …

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Do a spring cleaning

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find …

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Find out more about metrics

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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Learn where your target market is hanging out online

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to …

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Quality over quantity when it comes to nofollow links

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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