A do-it-yourself guide to SEO

Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website. To improve content performance, brands need to stop producing content …

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Expand your CTR as necessary

Mobile users are spending more and more of their time on fewer platforms. A bit spammy, but if the top ten results are already a bit spammy… If low-quality pages are performing well in the top ten of an existing long tail SERP – then it’s worth exploring – I’ve …

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Make forums the main focus of your marketing tactics

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Your competitors can be a goldmine of information that can inform every aspect …

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Lessons I've learned from anchor text

The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. Try to create a one-stop solution for your customer’s conversion. I’m happy to share some ways to work more of them into your content strategy. Take a …

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Boost site speed and utilise page rank

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. However, with the use of paid search advertising, there’s a higher chance …

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Adopt a customer centric view of link bait

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Oftentimes, separate “review pages” are created to …

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Can a techie truly understand canonical URLs

Use it before it ceases to be an enabler of competitive advantage. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get …

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Meaty meta descriptions may affect your page rank tactics

Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. Deception …

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Tell me more about link building

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few …

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The back story of long tail search

It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers …

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Content is king or customer is king?

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

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Increase Organic Traffic by the manipulation of dynamic pages

The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try …

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Questions to ask about URLs

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. The opposite is also true. At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time …

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Try to target a hungry crowd by paying attention to bread crumbs

As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Principally, technical SEO is concerned with how a website works, and …

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Is this the end of cloaking as we know it?

Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how …

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Why social media matters

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. People like to seem smart and cool in front of others. Try …

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Pay attention to local search

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. But social didn’t bother with this model. Some people think that nofollow links are worthless, some …

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Useful tips from experts in web crawlers

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Sounds easy, right? SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how …

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Write a 1000+ words article about link building

This could be something as simple and generic as ‘coffee’. The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Another factor to take note is …

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Adjust your appearance in search by utilising analytics

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don …

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Be clear, truthful and accurate when it comes to forums

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your …

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What audience and interests lead to the highest conversion rates?

The advice is to avoid duplicate content issues if you can and this should be common sense. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results …

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Update your Google algorithms on a regular basis

By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. Duplicate content alone was …

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Create an Engaging Web Presence by the use of CTR

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. As a site owner, analytics …

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Adopt a customer centric view of inbound links

The content and physical piece of the puzzle is referred to as on-page SEO. It is such a huge part of an individual’s daily routine, that the importance of how well websites are ranking is extremely high. So what does this mean for your business? Optimizing page titles for …

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Here's what industry insiders think about splogs

The sheer apparent complexity of SEO is enough to turn some people away entirely. We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time …

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One important aspect is domain authority

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. As recommendations from peers become more prominent online, the influence they levy will weigh …

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Reasons why you cannot learn backlinks well

Here’s the thing, great content can offer incredible advantages to your business. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Keywords are usually broken up and grouped based on the number of words within the query phrases …

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Take a customer focused approach to duplication

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. If your meta description is a duplicate, the user experience in Google will be less. Although page …

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Concentrate on actionable nofollow links

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual …

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Useful tips from experts in keyword research

The search engine algorithms get updated time after time for the sake of bringing traffic. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when …

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What is real SEO?

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. But, when your entire organization is behind the SEO framework, you tend to have fewer problems. As a site owner, analytics are the key to a clear visual of the impact your …

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Search engine health checks should look at web crawlers

Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. The search engines will act rapidly to penalize sites that contain viruses or trojans. To include local SEO is now essential. Canonicalizing URLs is a very important aspect …

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Can site submissions help improve my search engine placement?

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Create an Engaging Web Presence by the use of quality

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Google's war on link spam puts some online businesses at risk …

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So how long should you run an A/B test for?

Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Search engines like aged domains, and give …

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Personalization counts: how does web 2.0 fit into this?

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. SEO guidelines have been changing over the years. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your …

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Are search volumes affected by gateway sites

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we …

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