Lessons I learned about offsite SEO

Search engines are invested in providing users a great mobile experience. The rise of social media on the Web has created a host of new signals that search engines can consider. For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors …

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Its all about URLs

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Google is also now looking at things like bounce rates – how long someone …

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What's the story about web 2.0

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. It’s important to understand that digital marketing does only apply to your website, however most of marketers create …

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Lessons I've learned from social media

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

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The benefits of ROI to your search marketing strategy

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you …

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Reasons why marketers love search queries

In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page. For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated …

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Template footprint leaving a low ratio of original content

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Is there ample feedback? Search engines have no trouble finding the homepage for the blog. Today’s content can’t afford to be boring, mundane and useless.

Discover the connection between user experience dynamic pages

A …

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Make forums the main focus of your marketing tactics

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Your competitors can be a goldmine of information that can inform every aspect …

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Boost site speed and utilise page rank

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. However, with the use of paid search advertising, there’s a higher chance …

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Try to target a hungry crowd by paying attention to bread crumbs

As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Principally, technical SEO is concerned with how a website works, and …

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Pay attention to local search

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. But social didn’t bother with this model. Some people think that nofollow links are worthless, some …

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Adopt a customer centric view of inbound links

The content and physical piece of the puzzle is referred to as on-page SEO. It is such a huge part of an individual’s daily routine, that the importance of how well websites are ranking is extremely high. So what does this mean for your business? Optimizing page titles for …

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Take a customer focused approach to duplication

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. If your meta description is a duplicate, the user experience in Google will be less. Although page …

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What is real SEO?

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. But, when your entire organization is behind the SEO framework, you tend to have fewer problems. As a site owner, analytics are the key to a clear visual of the impact your …

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Are search volumes affected by gateway sites

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we …

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We've reached a tipping point when it comes to gateway sites

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members …

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Should more importance be given to doorway sites for search marketing?

Once you’ve created a qualified following, then it takes time to engage with your audience. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external …

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Go for SEO quality not quantity

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Meaty meta descriptions may affect your white hat SEO tactics

Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest …

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Are search volumes affected by analysis

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common …

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How to diagnose URLs related issues

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. It really comes down to just using common sense. Just sit …

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The infamy behind link building

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on …

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Lessons I learned about trust rank

This is where you encourage the reader to engage with your business on a more rewarding scale. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site …

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Think about your pillar content

Your domain name selection is perhaps the only area where you can really differentiate yourself. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. You can’t just aim for clicks with your organic SEO efforts – you need to make sure that …

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Things to avoid when dealing with SEO campaigns

They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Link building is …

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Things your competitors know about bread crumbs

There is no single tip I could give that would tangibly help a person further their search domination. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking …

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Understanding widgets in relation to your marketing strategy

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. If you’re like most website owners, at one time …

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Do not duplicate meta descriptions

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic …

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Add more meta data

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Deliver a brief message to readers to let them know what you’re going to talk about. It’ll save their precious time and they’ll be more likely to continue reading …

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The hardest part of SEO is good external link acquisition campaigns

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving …

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Can analysis help improve my search engine placement?

Who wants to chase links for months, only to see no real SEO success at all? Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Always keep an eye on your competitors …

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One important aspect is meta tags

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business …

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Aligning your goals in relation to SERPs

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be …

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