Most review sites let businesses flag fake reviews

A list compiled of the most useful and relevant information about an individual topic. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. When optimizing sites for …

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Emphasizing fast results by using gateway sites

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's …

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Pay attention to your weekly click-through rate

In this context, instrumentation means the integrity and veracity of the analytics setup. What brings the traffic brings the thunder, then the rain. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Pinterest has …

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Quick tips regarding gateway sites

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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Pay attention to keyword research

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. A search engine is a powerful …

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Poor navigation or information architecture

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Your analytic tools can be used to …

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Create an Engaging Web Presence by the use of CTR

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. As a site owner, analytics …

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Here's what industry insiders think about splogs

The sheer apparent complexity of SEO is enough to turn some people away entirely. We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time …

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Useful tips from experts in keyword research

The search engine algorithms get updated time after time for the sake of bringing traffic. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when …

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Tap Into YouTube

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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Aligning your goals in relation to RSS feeds

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in …

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Questions to ask about LSI

Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads that could be considered SEO spamming. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some …

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The secret behind googlebot crawlers

In this case, it’s smart to keep the resources, history, and knowledge in-house. Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. A new shift in SEO strategy, and a redefinition of …

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Let's talk about doorway sites

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. As long as the post can be linked to …

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Let's follow conversion rates best practise

If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. Have you ever monitored the viewing …

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Reasons why marketers love CTR

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. The pages have to create unique enough value that they can be distinguished from …

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Do a spring cleaning

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find …

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Find out more about metrics

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business …

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Quality over quantity when it comes to nofollow links

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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This year will be the year of landing pages

A piece of content should be organic and genuinely helpful. Paid link-building is considered black hat SEO and is likely to incur a penalty. When it comes to long-term SEO strategies, there are so many tactics to consider. By providing contact information, or links to your social media, you can …

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Is this the end of long tail search as we know it?

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Google’s number-one mission is to answer users’ queries in as little clicks …

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Make sure your website is indexed in Yahoo

Strong communication between departments means the team will catch things like whether or not the tracking scripts are still intact after a site update, and whether or not they need to make the annotations in analytics for notable events. Your PPC campaign requires quality landing pages in order to perform …

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Understanding site submissions

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. When I …

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Social media data alone is not enough

Most people have developed a sense for when they might get deceived online, especially during a financial transaction. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. The journey to better ranking must always start with understanding about …

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Carve out time for concentrating on CTR

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest. It can be a great idea to look …

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Links are similar to glue

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

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Aligning your goals in relation to 301 redirects

Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. Keyword density is the percentage of times a keyword is used in the copy. In order to keep track of each form …

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Consider splogs at the inception

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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Top trends in metrics to watch

There are other perils to keyword stuffing than just being ignored by Google, however. When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how to” article, don’t create content that pushes a sale. The world …

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Random musings on anchor text

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The goal of every …

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A do-it-yourself guide to meta tags

But how do you get strangers to visit your site before they know anything about your business? As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. To improve the content, backlinks, and …

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I urge you to think about conversion rates

Whether or not, you are familiar with the evergreen content; Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content …

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What your mum didn't tell you about comment spam

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. When your website or website’s content gets shared …

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Write a 1000+ words article about stickiness

There aren’t any tools that can be considered a thin content tool in the sense that there isn’t yet a machine that can help you to produce unique content. After all, if the answer to a question can be supplied directly in Google, why would the user then …

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This story about hits will haunt you forever

They simply have no concept that it’s even there. For example, there’s social media, but there’s also social bookmarking. To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Much of mobile optimization relied on …

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Design + content = Greatness

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Make sure that your code is valid, in some instances bad code …

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Make stickiness a priority

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Search engines are invested …

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The hidden agenda behind LSI

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Onsite optimization includes all the actions related to the content development of your website and offsite are considered to be all these actions …

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Design + Google algorithms = Greatness

Like every big task, this one begins with research, too. The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. If over time …

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Write about keyword density

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. Businesses consider social media a key element of …

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