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The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. It’s hard to imagine that just 10 years ago, SEO was a discipline …

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Tell me more about meta tags

One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. Google wants users the most relevant results for their search. The more relevant your content is to their search …

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My thoughts on keywords

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. The world is always changing, and you have to keep up. If you do, the rewards can be great. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two …

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Search marketing implications related to web 2.0

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. There is no exact word count when we …

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Quality over quantity when it comes to nofollow links

Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will …

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Emphasizing fast results by using domain authority

The old saying that “life is a journey, not a destination” can also be applied to SEO. Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. My suggestion would be not to shoot press releases in all …

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What everyone ought to know about citations

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Going to the library is nearly a thing of the past …

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The reason everyone loves javascript

They simply have no concept that it’s even there. Head and long tail: What's the difference? Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. The user value of this content is …

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More importance is given to ROI

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising …

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How to diagnose link bait related issues

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example …

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Lessons I learned about dynamic pages

Being engaged with your audience is also very important. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. For many businesses the goal is to get their business to position number 1 on Google, but did you …

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Questions to ask about hits

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Your content will only help the site to rank higher if it is comprehensive and engaging. It is responsible to take your website …

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Takeaway tips for landing pages

The SEO’s audience is generally half-human and half-bot/crawler/spider. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have …

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Small but important things to observe about hits

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Essentially, you rewrite it. A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so …

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How you will benefit from content

They’re therefore considered to be “thin”. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. SEO …

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Lessons I've learned from anchor text

The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. Try to create a one-stop solution for your customer’s conversion. I’m happy to share some ways to work more of them into your content strategy. Take a …

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Adopt a customer centric view of link bait

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Oftentimes, separate “review pages” are created to …

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The back story of long tail search

It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers …

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Questions to ask about URLs

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. The opposite is also true. At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time …

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Be clear, truthful and accurate when it comes to forums

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your …

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What audience and interests lead to the highest conversion rates?

The advice is to avoid duplicate content issues if you can and this should be common sense. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results …

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Update your Google algorithms on a regular basis

By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. Duplicate content alone was …

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Concentrate on actionable nofollow links

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual …

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Search engine health checks should look at web crawlers

Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. The search engines will act rapidly to penalize sites that contain viruses or trojans. To include local SEO is now essential. Canonicalizing URLs is a very important aspect …

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Unexpected ways walled garden sites can impact your marketing efforts

By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Some webmasters attempt to improve their pages’ ranking …

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Top trends in gateway sites to watch

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive …

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Tell me more about inbound links

Local SEO is, inarguably, the best bet for local businesses to grow big. Don’t duplicate title tags across your website, as this can negatively impact your visibility LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were …

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Reasons that marketers love nofollow links

Mobile is becoming more popular every year. For example, imagine that you have a technical product in the B2B (business to business) space. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you …

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Make anchor text a priority

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Learn where your target market is hanging out online

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to …

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How to survive your first encounter with widgets

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you’ll need to have time to devote to nurturing your channel and subscriber base. Starting …

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Aligning your goals in relation to duplication

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. It’s not just about having …

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Myths and misconceptions about content

Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. Each webpage should have a single focus keyword and …

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Why keyword research matters

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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What's the story about indexed pages

SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. If you follow this handy checklist, you …

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I bet you didn't know this about googlebot crawlers

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Stop marketing to audiences and instead market to customers at scale. This analyses …

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This year will be the year of page rank

Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. SEO gives opportunities of substantial levels of free advertising; If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best …

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Provide value information rooted in your initial strategy

Sometimes I will block Google when using OTHER people’s content on pages. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a …

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Exposure is the name of the game when creating a blog

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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Be clear, truthful and accurate when it comes to sitemaps

Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market …

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Write about SEM

Read on expert content marketing tips to help with your SEO business strategy! You will notice a lift in both conversions and brand authority. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. Search analytics is a new and emerging category of tools. Search analytics …

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Fixing an Internal Linking Problem

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

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