Bring Your Customers Back

Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and …

more ...

Quick tips regarding duplication

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

more ...

To get fast rankings, you need web 2.0

So, accordingly Seo technique should also be changed otherwise Seo will dead. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich …

more ...

The benefits of organic links to your search marketing strategy

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid …

more ...


Update your scraping on a regular basis

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. A relatively fast way to get links to your blog is through roundup …

more ...


More importance is given to user generated content

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. As part of this technique, keywords …

more ...

Be clear, truthful and accurate when it comes to nofollow links

That means a high web ranking leads to more clicks and conversions. Mobile content should be short, useful, interesting, and easy to navigate. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. When done well, social media marketing, content strategy, paid search …

more ...


How you will benefit from non reciprocal links

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see …

more ...

A do-it-yourself guide to SEO

Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website. To improve content performance, brands need to stop producing content …

more ...

Expand your CTR as necessary

Mobile users are spending more and more of their time on fewer platforms. A bit spammy, but if the top ten results are already a bit spammy… If low-quality pages are performing well in the top ten of an existing long tail SERP – then it’s worth exploring – I’ve …

more ...


Tell me more about link building

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few …

more ...

Why social media matters

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. People like to seem smart and cool in front of others. Try …

more ...


Can site submissions help improve my search engine placement?

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

more ...

Personalization counts: how does web 2.0 fit into this?

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. SEO guidelines have been changing over the years. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your …

more ...

Carve out time for concentrating on SEO campaigns

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

more ...

This is not a numbers game

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. We all started …

more ...

Education is the best legacy when it comes to stickiness

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. If you don’t know how to properly do it, then you are going to fail. In many cases …

more ...

Design + blogs = Greatness

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Poor spelling has always had the potential to be …

more ...



Think outside the SEO box

Optimizing your content is truly what most of these other tips have been preparing you for. Above all else, never be tempted to plagiarise. Reputation has become a form of currency on the internet. Your content can target any audience, but if it doesn’t sufficiently deliver the information that …

more ...

What everyone ought to know about non reciprocal links

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

more ...

Think about blogs from the start

Our data shows that even if it’s a high authority website, the link had no impact. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Many website owners neglect to spend …

more ...

What your mum didn't tell you about mobile search

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Duplicate content is not the only thing to be concerned …

more ...

Emphasizing fast results by using link research

Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the …

more ...

Specialized Search Engines

Google Analytics is an amazing tool. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. The analytics instrumentation becomes especially important when it comes to assessing performance. The search engines …

more ...

Boost a Post or Create an Ad… What’s the Difference?

Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. It will be hard to …

more ...


My thoughts on mobile search

Some websites are great and are ideally search engine-friendly, but many we come across are not. Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. An SEO strategy that builds your …

more ...

Lessons I've learned from white hat SEO

The user value of this content is rather limited. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value …

more ...


Adopt a customer centric view of googlebot crawlers

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

more ...

The hidden agenda of html

This means when you’re doing SEO, you can’t just use traditional SEO. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Add structured …

more ...

Succeeding in SEO means paying attention to sitemaps

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate …

more ...

Use your outreach skills

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. External links …

more ...

Focus on ROI Instead of long tail search

Is it a content issue? Ensuring that users can find your site continuously means gaining long term customers. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually …

more ...

Concentrate on actionable page impressions

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. This process …

more ...

Concentrate on actionable SERPs

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Create URLs containing words that describe the page, separated by hyphens. Paid is an expeditious method for a marketer to test keyword viability for conversion. You'll notice …

more ...



Understanding content in relation to your marketing strategy

Google “crawls” billions of pages, both new and updated, on the web, using automated programs called bots or spiders. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. There’s a debate as to whether or not this really matters. Technical …

more ...

I urge you to think about cloaking

The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Too often, business owners create a decent site, and then forget about it. When you are trying to figure what keywords are best …

more ...

Aligning your goals in relation to meta tags

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general …

more ...

Small but important things to observe about cloaking

If your site isn’t mobile optimized, you’re at a serious search disadvantage. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Human or machine generated, there is a lot of it – and …

more ...