Questions Over Keywords

A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. By following this advice, you will save a lot …

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One element of your strategy should look at metrics

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up …

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Have an active Google My Business account

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a …

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Pay attention to page rank

A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a fellow blogger. To rank well and help users see you and get to know you, you would …

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Reasons that people rely on googlebot crawlers

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for …

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My rule of thumb is build a site for a user, not a spider

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms …

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Be mindful of SEM

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Google has no problem telling you what you need to do to compete for their top ranking spots, just …

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Can a techie truly understand canonical URLs

Use it before it ceases to be an enabler of competitive advantage. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get …

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Meaty meta descriptions may affect your page rank tactics

Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. Deception …

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Content is king or customer is king?

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

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Increase Organic Traffic by the manipulation of dynamic pages

The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try …

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Is this the end of cloaking as we know it?

Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how …

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Useful tips from experts in web crawlers

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Sounds easy, right? SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how …

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Write a 1000+ words article about link building

This could be something as simple and generic as ‘coffee’. The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Another factor to take note is …

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Adjust your appearance in search by utilising analytics

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don …

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One important aspect is domain authority

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. As recommendations from peers become more prominent online, the influence they levy will weigh …

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Reasons why you cannot learn backlinks well

Here’s the thing, great content can offer incredible advantages to your business. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Keywords are usually broken up and grouped based on the number of words within the query phrases …

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Create an Engaging Web Presence by the use of quality

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Google's war on link spam puts some online businesses at risk …

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So how long should you run an A/B test for?

Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Search engines like aged domains, and give …

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Reasons that people rely on analytics

SEO and content marketing go hand in hand. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. When your website has evergreen content that’s well-optimized for search engines, it ranks higher …

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Boost site speed and utilise keyword density

In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. Updating content across a site should be a priority as Google rewards fresher content for certain searches. You can use off-page optimization to improve …

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Top trends in long tail search to watch

Check the hosting and registration information of any website by doing a Whois lookup. No matter what business you own you need to be practical. Read on for more information! Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site …

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Write about web crawlers

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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How to survive your first encounter with CTR

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site …

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The broken link-building method aided by forums

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). Time and time again, Development teams forget, give little consideration to …

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Write about canonical URLs

And the common belief is people generally scan and review the first two pages of the SERP. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it …

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Things that make you love and hate trust rank

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. “Social search” is an evolving term for the way in which search …

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Establish your position regarding URLs

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. It’s a familiar situation: you enter your search term in a search …

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Focus on ROI Instead of keyword stuffing

Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much …

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Authorship may be the future of search

When you get higher website traffic, your chances of generating more leads will improve. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code level work all of that contributes to the difficulty around SEO …

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How to focus on scraping

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. However, its strategy needs to be changed with every new invention or Google and changes in search engine. Backlinks refer …

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Questions to ask about web portals

Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. It can take …

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Search marketing implications related to static pages

This is why when Google considers your content as “thin content”, it penalizes your website and consequently, this harms your SEO. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture …

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Questions to ask about scraping

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have …

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This year will be the year of static pages

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content …

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What everyone ought to know about analytics

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Imagine the billions of webpages to …

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Online marketing changes quickly when it comes to canonical URLs

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. It shouldn’t be …

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What promise do you make?

But this is a challenge because social sites can pop up and grow to tens of millions within months. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page …

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Localize your content for better customer experience

It’s been consistent with Google’s message. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Everyone …

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How you will benefit from quality

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. A search engine results page (SERP) typically contains 10 Web results for a query …

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My thoughts on doorway sites

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Every time that Google introduces a new component in its algorithm …

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Things your competitors know about inbound links

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website …

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Online marketing changes quickly when it comes to sitemaps

Could making your content timeless and relevant improve your website’s conversion rates? The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Search engine optimization has significantly changed in recent years much to the amiss …

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