Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Use SEO strategies to build online visibility.

Meaty meta descriptions may affect your splogs tactics

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Go out of your way Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’.

Increase Organic Traffic by the manipulation of authority sites

People often teach themselves SEO out in the field, because most start their careers as something else. Canonical: Pages with multiple versions, such as product pages with unique URLs for every variation of item, should use the canonical URL. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities.

Are you interlinking properly?

Yes, I said six months. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). Gaz Hall, a Freelance SEO Consultant, commented: "Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1)."

Why social media matters

A strong online presence is essential for any business to be competitive. Ranking Have you ever dreamed about TAP Assess for this? highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined.