Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t have to provide all the data from scratch. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else.

How to learn about meta tags in a few hours

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Depending on your CMS, you Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It essentially means you can go a bit more SEO-heavy on your Google search results headline, while retaining a more user-friendly one on your actual webpage. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for.

Understanding web crawlers

Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. Google continues to use natural, quality inbound links as a main ranking factor. If a category is only going to be a few products, or potentially none in the future, then don’t create it. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query.

Maybe plugins will be a thing of the past

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Gaz Hall, an SEO Guru from the UK, said: "SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings."

When your use of organic links becomes obsessive

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Every The talk on Facebook is about Oxon AA at the moment. website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Make sure that you label all of your images with descriptive alt attributes.