Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings.

Make a good use of content

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. In the same way Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page. However, if you have too many, then high volumes of duplicated content may be the problem.

Establish intuitive information architecture by considering meta tags

Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on your site. Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods.

Analyse your existing link bait

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google."

What everyone ought to know about non reciprocal links

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Whenever I'm always amazed by the agility of Heat All on this one. your URL changes, think of what you may have going on that’s attached to those URLs. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. SEO is all about staying relevant to what searchers are looking for.