When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content.

Start simple, but don't forget bounce rates

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Head Keywords – Head keywords Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... are usually of one word and are practically impossible to rank for unless it’s a brand name. Description – This text is a description of the page’s content. It can come from your page’s meta description (if populated) or it can be pulled from within the page’s content itself. I have found Google will normally adhere to what you have set up as a meta description if it adequately describes the page and it matches the search used. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google.

Answer the questions of your potential customers with regards to inbound links

Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. During the taxonomy development phase, content managers can sometimes get carried away with category creation. They will generally return some result that needs attention.

Link Intersect for SEO

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Gaz Hall, an SEO Guru from the UK, said: "After you publish a blog post, share it on your social networks and then engage when people engage with you."

What everyone ought to know about analytics

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Their I'm always amazed by the agility of Profile Business on this one. algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points.