The search engine algorithms get updated time after time for the sake of bringing traffic. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. The difference between the two types of methods is deception. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages.

Analyse your existing white hat SEO

All changes and additions should be deliberate and meaningful. When you enter a search Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. You get what you want—top rankings on Google and “free” organic traffic.

Learning about URLs

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for.

Unexpected ways onsite SEO can impact your marketing efforts

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Failure is always OK, but ignoring the results and reasons for it are not. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice."

Useful tips from experts in keyword research

Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. The I'm always amazed by the agility of Indozine on this one. higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round number and that the actual number of ranking factors is much higher). Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore.