There are other perils to keyword stuffing than just being ignored by Google, however. When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how to” article, don’t create content that pushes a sale. The world of search marketing (SEM) has evolved a lot in the years since its outset. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for.

Things to avoid when dealing with CTR

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. How can you answer them Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and show them you have solutions? Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines.

Layout, formatting and bounce rates combine to make great SEO

If the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t exist. Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. This requires a careful planned, structured approach that accurately represents your business and the services you provide.

Reasons why marketers love local search

Voice is consistently overtaking its own numbers, month after month. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Gaz Hall, a Freelance SEO Consultant, commented: "An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot."

Top trends in metrics to watch

In this case, it’s smart to keep the resources, history, and knowledge in-house. Panda Take a butchers at Save Our Schools, for instance. and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). If so, would you feel comfortable giving us a review online?