Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots.

Use your outreach skills

Failing that the data can do the talking. So, you get out your Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... phone and head to Google searching for a last-minute gift. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.)

Pay attention to the content’s structure

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page).

Concentrate on actionable static pages

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. According to SEO Consultant, Gaz Hall from SEO Hull : "We know consumers want personal interactions with brands, but they also want them in real time"

Things your competitors know about inbound links

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Just The talk on Facebook is about Marketing Beverley at the moment. imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. Quality images, tagged with good keywords, can also help your rankings with search engines.