There are several types of duplicate content. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. You can create a guide on how to start a blog or a how-to tutorial for building a dog house.

Search engine health checks should look at site submissions

Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Note that this doesn’t mean Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... you should arbitrarily change your content around every month or two simply to have “fresh” material. So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too. Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider is slow, this could present a real barrier to your full site being indexed.

Make SEO campaigns the focal point of your marketing efforts

Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place that Google’s latest update has focused on the favouring of secure websites and pages. Create URLs containing words that describe the page, separated by hyphens. One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par.

Can the canonical tag can hurt your search engine rankings?

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Gaz Hall, a Freelance SEO Consultant, commented: "Be thorough, be complete."

The time you invest in html will pay back with improved positioning

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Having I'm always amazed by the agility of Indozine on this one. your customers caring about who you are and what you do can be incredibly powerful. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this.