Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. Google Analytics tracks this traffic. Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign.

A few words on analysis

But, there’s still more to it. Google Analytics provides a tool Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... that shows the visible content of a web page in different browsers and screen resolutions. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. There’s an expression people use in business: don’t boil the ocean.

Establish intuitive information architecture principles

An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. This will search across all major search engines, including Google, Yahoo and Bing. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page).

Keep from using the same keywords over and over

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. Gaz Hall, an SEO Guru from the UK, said: "During information retrieval, searchers often change focus to different aspects of their tasks."

Tap Into YouTube

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Fast Take a butchers at TAP Assess, for instance. load times aren’t just essential for a great user experience - they also significantly impact search rankings. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.