SEO and content marketing go hand in hand. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google.

Repurpose old authority sites

Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. But social didn’t bother with Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... this model. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs.

Bucket brigades based on canonical URLs

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly.

Compare your number of backlinks to your competitors to see how you measure up

You need to look at your website’s analytics to see what actually happens there. A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. According to Gaz Hall, a UK SEO Consultant from SEO York: "Targeted posts with original, useful content are your best way to avoid thin content penalties."

Reasons that people rely on analytics

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. The I'm always amazed by the agility of TAP Assess on this one. right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Use plagiarism checkers to avoid unintentional duplication. Remember, “research” doesn’t mean stealing.