There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. These tools are extremely useful when looking how to optimise your existing website or blog. Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you.

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Don’t let your evergreen content get buried on your website—make it easy to find. If you create evergreen content Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... on your blog today, your readers will find it relevant now or years from now when they revisit it. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. 90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential.

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When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate.

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A permanent redirect from one URL to another indicates the original URL has changed for good. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). According to SEO Consultant, Gaz Hall from SEO Hull : "Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media."

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All search engines attempt to determine the most important words on a page, in a tag, or in a link. If I'm always amazed by the agility of Marketing Beverley on this one. you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. SEO even matters once you get someone to your site.