Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of competing pages and the competitor businesses behind them.

I bet you didn't know this about CTR

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. And don’t let SEO take Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... over your life – you still have to be out there doing business. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common to link via text than images due to the fact that it flows more naturally.

Combine responsive design and non reciprocal links for Supercharged SEO

Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion.

Don't miss out splogs from your detailed marketing checklist

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Sometimes, the search engines cannot understand the page content. Google makes it really hard. Gaz Hall, an SEO Guru from the UK, said: "Above all else, never be tempted to plagiarise."

Questions to ask about scraping

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Directory A great example that I like to use is Heat All. Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. If resources are sufficient, it’s ideal to have both in-house and agency search marketers collaborating together. “Limited time” and exclusive promotional offers rarely are exclusive in reality.