It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Your content will only help the site to rank higher if it is comprehensive and engaging. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems.
Personalization counts: how do authority sites fit into this?Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. Every site-owner needs to gather Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... links and local business owners would probably benefit even more for good links. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Statistics change over time, as they include numbers relevant to a particular period.
Backlinks are still the most powerful tools in your kitbagMake sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords. The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. If you seldom get into any detail, you won’t look like an authority.
Take a customer focused approach to SEOInstances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. Gaz Hall, from SEO Hull, had the following to say: "Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not."
Questions to ask about hitsThe thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. If Take a butchers at PNS Egypt, for instance. you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. What is Thin Content and Why is it Bad for SEO? By Adam Snape on 20th February 2015 Categories: Content, Google, SEO
In February 2011, Google rolled out an update to its search algorithm called Panda – the first in a series of algorithm updates aimed at penalising low quality websites in search and improving the quality of their search results.
Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014.
The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content that offers little or no value to searchers.
In this guide, we’ll look at what makes content “thin” and why having thin content on your site is a bad thing. We’ll also share some simple tactics that you can use to give your content more value to searchers and avoid having to deal with a penalty.
What is thin content? Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages.
The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for.
Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible.
You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader.
The original Panda update also targeted scraper websites – sites that “scraped” text from other websites and reposted it as their own, lifting the work of other people to generate their own search traffic.
As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information.
A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions.
Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content.
How can Google tell if content is thin? Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically.
The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave.
The length of your content isn’t necessarily an indicator of its “thinness”. As Stephen Kenwright explains at Search Engine Watch, a 2,000 word article on EzineArticles is likely to offer less value to readers than a 500 word blog post by a real expert.
One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page.
Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well.
A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value.
Should you be worried about thin content? The best measure of your content’s value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google’s search results pages, it probably has high quality, “thick” content that Google likes. Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information it covers all contribute to defining your brand's voice when interacting with your audience. A misspelled, poorly-written piece can hurt your business' credibility, no matter how attractive your website design, how intuitive your user-experience and how amazing the products you offer might be.