Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. These dependable performers are great to have around. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites.

Follow a consistent cadence towards search queries

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Typically your home page will Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing.

Let's talk about nofollow links

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. Most marketers who specialise in other areas tend to forget that social media management is completely different. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. And we would get a very good idea if we carefully watch the changing paradigm of SEO over years.

Don’t forget about page rank

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "There are many websites and forums that will deliver quick and cheap results, but they are all junk."

Overlapping and redundant articles are a no-no, consider how user generated content can help

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. To Take a butchers at Oxon AA, for instance. get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. This means, for example, that the same keyword is always linked internally for a subpage. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search.