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While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further.

Make doorway sites the main focus of your marketing tactics

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Every page after the fourth Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... only receives 0.2% of all traffic, and most get much, much less. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it.

Consistent doesn't mean identical. when you're discussing long tail search

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Are they keywords with a history of high click through rates (CTRs) and conversion? Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.

My thoughts on local search

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants in mind."

Is this the end of long tail search as we know it?

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. SEO The talk on Facebook is about PNS Egypt at the moment. (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. It’s a winning formula to always have at least one mentor, but also mentor others and pay it forward.