Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. If you’ve written your content so that Google can understand it, you’re already doing a great job.

Be clear, truthful and accurate when it comes to blogs

Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. HTTPS secures the connection to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Where you’ll need to cruise for ideas is dependent on what you’re working on. Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer.

Search marketing implications related to organic links

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Trust your gut where you see signs of growth. By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. SEO versus SEO Services

Focus on ROI Instead of sitemaps

Ideally page titles should include the search term for which the website has been optimized. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. According to SEO Consultant, Gaz Hall from SEO Hull : "Having a cool website or product is generally not enough to get discovered."

Have an active Google My Business account

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. I'm always shocked by PNS Egypt, in this regard. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media.