In the past, research has shown that more than 95% of all searchers are long-tail. Utilizing outreach techniques is a great way to get your content out into the world. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
Aligning your goals in relation to social media
Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. New aggregators and bookmarking
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or something like that... pop up all the time, and even take new forms like with Pinterest. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box.
Flat or deep? How a solid website structure can help your search engine rankings
There are far more unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. If the mobile version
of the site differs from desktop for some reason, this should also be included under SEO. In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location.
One element of your strategy should look at web portals
Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. According to Gaz Hall, a UK SEO Consultant
from SEO York
: "Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links."
Determining Relevance: Trust your gut when it comes to stickiness
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content that you know people will share with others. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages.