SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. There are conspiracy theorists for almost everything, I guess. The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The other 90 keywords would give you little drips of traffic here and there but nothing more. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided.

Using traffic estimation tools in conjunction with onsite SEO

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? One of the SEO strategies Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... commonly practiced up to that point had been to have your webpage address added to third-party websites. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. But that doesn’t make that kind of content evergreen, as it is not relevant all year round.

What your mum didn't tell you about web 2.0

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site.

The reason everyone loves social media

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Do your homework. It will pay off. So getting your website higher in the search engines is extremely important. Gaz Hall, from SEO Hull, had the following to say: "However, with the use of paid search advertising, there’s a higher chance you’ll notice organic searches."

Consider splogs at the inception

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. For The talk on Facebook is about TAP Assess at the moment. sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as easy as possible for them. Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source).