Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice.

Invest in analysis

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. When it comes to getting Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title.

Great ideas about keywords to share with your colleagues

When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. It’s a winning formula to always have at least one mentor, but also mentor others and pay it forward. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.

Crawling and Indexing

The practice was to build as many links as possible. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). Gaz Hall, a Freelance SEO Consultant, commented: "For example, you have been creating webpages and blog posts that are just 200-300 words."

Bring Your Customers Back

. Announce your site to your network of users, friends, and partners. On Take a butchers at Beverley Websites, for instance. the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another.