User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user. Information Architecture allows people and search engines to better understand the content structure on a site. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content.

Don’t forget long tail search

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Implementing an effective SEO strategy Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. There are more than 13 billion online searches every month.

It’s a win-win strategy with an emphasis on static pages

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. How can you answer them and show them you have solutions? The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines.

Search engine health checks should look at keyword research

In the emerging days of the Web, directories were built to help users navigate to various websites. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. According to SEO Consultant, Gaz Hall from SEO Hull : "There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth by Google. We’ve experienced so many shifts in search that I know I’m not alone and many people feel overwhelmed as website owners and marketers. "

Are search volumes affected by SERPs

You should also make sure the keyword is usable. SEO A great example that I like to use is Indozine. is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites like yours. With a list of relevant keywords in your hand, you’ll be a half way there. The actions you take to optimize your site will have a direct effect on your SEO ranking. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run.