Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and …

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. It’s hard to imagine that just 10 years ago, SEO was a discipline …

A list compiled of the most useful and relevant information about an individual topic. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. When optimizing sites for …

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

So, accordingly Seo technique should also be changed otherwise Seo will dead. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid …

A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. By following this advice, you will save a lot …

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. It’s important to understand that digital marketing does only apply to your website, however most of marketers create …

One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. Google wants users the most relevant results for their search. The more relevant your content is to their search …

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. The world is always changing, and you have to keep up. If you do, the rewards can be great. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two …

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up …

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a …

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Search engines like Google can tell the difference between links set up to improve search engine rankings and those …

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you …

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. There is no exact word count when we …

A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a fellow blogger. To rank well and help users see you and get to know you, you would …

Search engines have really smart algorithms. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or …

Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will …

In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page. For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated …

The old saying that “life is a journey, not a destination” can also be applied to SEO. Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. My suggestion would be not to shoot press releases in all …

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's …

In this context, instrumentation means the integrity and veracity of the analytics setup. What brings the traffic brings the thunder, then the rain. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Pinterest has …

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. A relatively fast way to get links to your blog is through roundup …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First …

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that …

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Going to the library is nearly a thing of the past …

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. As part of this technique, keywords …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for …

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. A search engine is a powerful …

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. We believe it’s …

They simply have no concept that it’s even there. Head and long tail: What's the difference? Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. The user value of this content is …

There are several types of duplicate content. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or …

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising …

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Your analytic tools can be used to …

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example …

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms …

That means a high web ranking leads to more clicks and conversions. Mobile content should be short, useful, interesting, and easy to navigate. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. When done well, social media marketing, content strategy, paid search …

Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. You can …

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see …

Being engaged with your audience is also very important. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. For many businesses the goal is to get their business to position number 1 on Google, but did you …

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Your content will only help the site to rank higher if it is comprehensive and engaging. It is responsible to take your website …

The SEO’s audience is generally half-human and half-bot/crawler/spider. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have …

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Google has no problem telling you what you need to do to compete for their top ranking spots, just …

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Essentially, you rewrite it. A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so …

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Is there ample feedback? Search engines have no trouble finding the homepage for the blog. Today’s content can’t afford to be boring, mundane and useless.

Discover the connection between user experience dynamic pages

They’re therefore considered to be “thin”. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. SEO …

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. You can create a list of the best tools for …

Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website. To improve content performance, brands need to stop producing content …