Lessons I learned about offsite SEO

Search engines are invested in providing users a great mobile experience. The rise of social media on the Web has created a host of new signals that search engines can consider. For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors …

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Its all about URLs

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Google is also now looking at things like bounce rates – how long someone …

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Bring Your Customers Back

Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and …

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Spread the love

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. It’s hard to imagine that just 10 years ago, SEO was a discipline …

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Most review sites let businesses flag fake reviews

A list compiled of the most useful and relevant information about an individual topic. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. When optimizing sites for …

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Quick tips regarding duplication

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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To get fast rankings, you need web 2.0

So, accordingly Seo technique should also be changed otherwise Seo will dead. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich …

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The benefits of organic links to your search marketing strategy

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid …

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Questions Over Keywords

A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. By following this advice, you will save a lot …

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What's the story about web 2.0

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. It’s important to understand that digital marketing does only apply to your website, however most of marketers create …

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Tell me more about meta tags

One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. Google wants users the most relevant results for their search. The more relevant your content is to their search …

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Lessons I've learned from social media

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

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My thoughts on keywords

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. The world is always changing, and you have to keep up. If you do, the rewards can be great. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two …

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One element of your strategy should look at metrics

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up …

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Have an active Google My Business account

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a …

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The benefits of ROI to your search marketing strategy

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you …

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Search marketing implications related to web 2.0

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. There is no exact word count when we …

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Pay attention to page rank

A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a fellow blogger. To rank well and help users see you and get to know you, you would …

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Quality over quantity when it comes to nofollow links

Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will …

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Reasons why marketers love search queries

In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page. For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated …

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Emphasizing fast results by using domain authority

The old saying that “life is a journey, not a destination” can also be applied to SEO. Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. My suggestion would be not to shoot press releases in all …

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Emphasizing fast results by using gateway sites

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's …

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Pay attention to your weekly click-through rate

In this context, instrumentation means the integrity and veracity of the analytics setup. What brings the traffic brings the thunder, then the rain. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Pinterest has …

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Update your scraping on a regular basis

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. A relatively fast way to get links to your blog is through roundup …

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Quick tips regarding gateway sites

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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What everyone ought to know about citations

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Going to the library is nearly a thing of the past …

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More importance is given to user generated content

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. As part of this technique, keywords …

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Reasons that people rely on googlebot crawlers

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for …

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Pay attention to keyword research

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. A search engine is a powerful …

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The reason everyone loves javascript

They simply have no concept that it’s even there. Head and long tail: What's the difference? Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. The user value of this content is …

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More importance is given to ROI

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising …

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Poor navigation or information architecture

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Your analytic tools can be used to …

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How to diagnose link bait related issues

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example …

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My rule of thumb is build a site for a user, not a spider

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms …

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Be clear, truthful and accurate when it comes to nofollow links

That means a high web ranking leads to more clicks and conversions. Mobile content should be short, useful, interesting, and easy to navigate. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. When done well, social media marketing, content strategy, paid search …

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How you will benefit from non reciprocal links

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see …

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Lessons I learned about dynamic pages

Being engaged with your audience is also very important. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. For many businesses the goal is to get their business to position number 1 on Google, but did you …

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Questions to ask about hits

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Your content will only help the site to rank higher if it is comprehensive and engaging. It is responsible to take your website …

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Takeaway tips for landing pages

The SEO’s audience is generally half-human and half-bot/crawler/spider. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have …

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Be mindful of SEM

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Google has no problem telling you what you need to do to compete for their top ranking spots, just …

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Small but important things to observe about hits

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Essentially, you rewrite it. A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so …

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Template footprint leaving a low ratio of original content

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Is there ample feedback? Search engines have no trouble finding the homepage for the blog. Today’s content can’t afford to be boring, mundane and useless.

Discover the connection between user experience dynamic pages

A …

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How you will benefit from content

They’re therefore considered to be “thin”. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. SEO …

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